Introduction
Co-founder of Sprintrade. After working for a number of years as a full-time professional affiliate, I decided to use all my experience and knowledge to create the sprintrade affiliate network. Sprintrade is based on the concept of affiliation centred on affiliates. I regard affiliates as the central core, the heart of this kind of online advertising. They are the ones who work on the advertising campaign and every day think up new good ideas to promote our customers’ advertising campaigns in the best way. 
The Affiliates – and not the Network or the Merchants - are the only essential subjects that affiliation marketing needs. Absurdly, Sprintrade could offer all the advertising campaigns in the world and Merchants the best commissions on the web, but without affiliates promoting the advertising campaign there would never be any user interested in buying the merchant’s products.
This is why, every day, I strive to provide affiliates with best assistance and the most adequate tools to help them promote our advertising campaigns.

Essentials according to Alberto

• Put yourself in the user’s shoes, try to understand what he/she is looking for and create a tailor-made page with all the information he/she needs to guide him/her to buying a product/registering.
• Use powerful statistics software enabling you to know when people are coming, where they are coming from, which keywords they use, what they clicked on before leaving the site.
• Use banners and images as little as possible. Images do not help users focus on the message the webmaster wants to convey. Always ask yourself what you wish to obtain from this web page. Depending on the answer to that question, focus the message on your aim.
• The affiliate’s links should be highlighted compared to normal text and should be in key positions, so that users notice them as soon as the page is displayed. The ‘hot spot’ map is perfect to understand which areas a user looks at when a page is displayed.
• Try  not to make the user scroll down to find information. The page must be short and the message obvious immediately. Always remember we have 3 seconds to persuade visitors they have found what they are looking for.  In these 3 seconds we must convey the first and most important message – make them feel that, after searching for so long, they have finally found what they are looking for.

Introduction
SEO, SEM, Consultant, Web Master & Blogger since 2001. From 2003 to the present day: expert and fan of the “Affiliations” and “Earn with the Internet” sectors. Sprintrade Affiliate & Merchant Manager. main blogs: www.affiliazioni.blogspot.com & www.affiliazioni.wordpress.com

Essentials according to Michele

• Clean and professional layout
• Web traffic: as much as possible and as targeted as possible
• Use referrer links to send directly to the page of the product and/or service advertised in the website, blog, landing page and/or AdWords.
• Create theme blogs and sites to promote the most profitable affiliations.
• Make the best of the less saturated and the potentially more profitable market niches.

Introduction
Manager of NovaArtis Web Solutions, specialised in the production of websites, SEO and Web marketing. WEBSITES: www.novaartis.it - www.googlerank.it

Essentials according to Giannicola

• Read the description and understand what a campaign is offering.
• In-depth knowledge of the platform and one’s own website
• Wits (using the contents of their web site, some people are able to create good text creatives)
• Trust your A.M.
• Be patient if a campaign ends and starts again

Introduction
Paolo Moro, founder and administrator of the www.alVerde.net forum, has been dealing with  Affiliate Marketing for the past eight years with great enthusiasm. He collaborates with important affiliation networks and is the author of a blog he uses to share his experience, general knowledge and knowledge related to SEO, Web Marketing and Web Advertising. He is also the Web Marketing Manager for a web project (ASPCodeCMS.com) aimed at developing and selling a CMS software.

 

Essentials according to Paolo

• Highlight a problem and show how the advertised product/service would solve it.  Example: “Unable to see the local derby on Sundays? Download web mediaplayer and tune in on channel 123”.
• Insert banners only in pages related to the product/service advertised in those pages. In this way, the page attracts traffic and the banner converts.
• Apply points 1 and 2 using normal text links which prompt action.
• Create one or more web pages (or even a website/blog) with contents chosen to attract visitors likely to be interested in the advertised product/service.
• Learn as much as possible on SEO, Copywriting, Email Marketing and Web Marketing in general.

Introduction
He entered the sector of blogging three years ago and immediately became interested in making money online. After a number of studies and analyses he decided to create a true landmark for making money online in Italy: he created the www.monetizzando.com website.
He is currently one of Sprintrade’s affiliate managers and has launched the www.nerverland.com project.

Essentials according to Valerio

• Learn to consider users as people and not tools for making money. Proposing an advertising campaign must be regarded as an additional service which provides more information.
• Banner blindness is a well-known phenomenon. However, it ‘develops’ only if banners are always in the same place. An attractive banner in an article, in a good context, is always seen by the user. Learning to use banners in an intelligent way can make a difference.
• Learn to use the very useful dedicated pages. For people using wordpress, creating a page and inserting the “dedicated page” (excuse the play on words) is quite simple and can be a successful strategy, resulting in higher conversion.
• Avoid inserting hundreds of advertising campaigns in the same page because they have low conversion and confuse browsers, who leave the site.

Order advertising campaigns according to the written articles and create a mini-archive with ready-to-implement codes (instead of retrieving them every time).

Introduction
Vincenzo Romano, the founder and administrator of the www.studioconsulenzaromano.net blog, has a degree in Economy and Commerce and is a chartered accountant. He has enthusiastically been dealing with online marketing for five years. He develops ideas for online business and is an expert of blogs on the Wordpress platform (he deals with SEO level positioning and the integration with specific plugins according to the blogger's needs). He became a Sprintrade Affiliate Manager in April 2008 and is the creator and developer of the www.tuaopinione.com project.

Essentials according to Vincenzo

• Promote campaigns in the homogenous groups, organising them according to the conversion in the created landing page.
• Create links to the web pages mentioned above directly from the home page and in clearly visible positions, e.g. create the “Paid Surveys” page (containing all the pages of that category) and insert a link to the home page in the top right corner.
• If you have a blog, add an advertising campaign related to the blog’s general topics as a post layout.
• Use links that can be customised and allow to head for a specific product/service, providing a short, clear review that prompts action.
• Use clearly highlighted text links at the beginning and the end of the review.
• If you have a newsletter, use the ready-made DEMs with some customised integrations and send them off as individual letters.
• If you have a forum, use the signature for advertisements or increase the visits to landing pages with high-conversion campaigns.
• Write short, clear articles referring to the topic of your blog/website.